In today’s digital age, your website is often the first impression potential customers have of your business. It’s like a virtual storefront that can sell for you 24/7, and accessible from visitors from all over the world. A great website, however, isn’t just about looking good; it’s about making sure your business stands out, builds trust, and turns visitors into loyal customers. Without a strong online presence, you risk losing out to competitors and missing opportunities to grow your business. So, let’s dive into the three key parts that make a website truly successful: Traffic, Trust, and Conversion.


Website traffic refers to the number of people who visit your website. Getting traffic to your website is incredibly important because, no matter how fantastic your website is, if no one sees it, it won’t do you any good. There are many ways to get traffic to your website, including using search engine optimization (SEO), social media, paid ads, and email marketing. For example, Jenna had a small business selling handmade jewelry. Her website looked great, but she wasn’t getting many visitors. Once she started using social media to share her designs and implemented some on-page SEO and Google ads, her website traffic saw a significant increase in traffic. As more people visited her site, her sales went up, and her business expanded. This shows how important it is to get traffic to your website to grow your business.


Trust in the context of a website means how safe and reliable people think your site is. Trust is crucial because if people trust your site, they will stay longer and are more likely to come back. To build trust, you need a professional design, clear contact information, and customer reviews. For example, websites like www.goldenpawsonhazelnuthill.com and www.knightingaledesign.ca are trusted because they have professional designs, easy-to-find contact information, and lots of customer reviews. Trevor, who owns a plumbing business, had a website that looked unorganized and out of date. The copyright date was three years behind, he had no SSL certificate, and it was hard to find his phone number. Once he fixed these issues, he saw a significant increase in phone calls and appointments. This shows you how improving trust can make a big difference in  your website’s success.


Conversion means turning visitors into customers or getting them to take action, like signing up for a newsletter or making a purchase. Conversion is important because it’s how your website can make money or achieve its goals. To improve conversions, you can use clear calls-to-action (CTAs), make sure your site is easy to navigate, and offer valuable content. For example, Sue had a dog walking website that was a little confusing to navigate making it hard for visitors to know what action they needed to take to move forward. She made some website changes and added clear CTAs strategically throughout her website, guiding visitors to book her services. This led to a significant increase in bookings illustrating how good conversion rates can boost your business by turning more visitors into paying customers.


So you now know that traffic, trust, and conversion are all crucial for a great website. Traffic brings visitors, trust keeps them engaged, and conversion turns them into customers. When these three components work together, your website can truly succeed. Take a moment to think about these parts when looking at your own website. Are you getting enough traffic? Do visitors trust your site? Are they taking action? If you need help improving any of these areas, feel free to reach out. Share your thoughts or contact me for assistance in making your website the best it can be.

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Christa Scheffer, CDMP

As a certified digital marketing professional, web designer & virtual assistant, I specialize in helping small business owners navigate the world of all things digital. With a focus on providing effective solutions, I offer custom, professional web design, digital marketing, and admin services tailored to your specific business needs. Reach out to me today for help with all your digital marketing & admin projects.

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