The Most Underrated Marketing Tool in 2025 (And What It’s Really Worth)

You know that little box that pops up when you Google a business name?
That’s your Google Business Profile (GBP)—and it might just be doing more for your business than your website, your social media, and your paid ads combined.

When it’s set up properly and kept active, your GBP becomes a powerful, always-on marketing asset that works while you sleep. And in 2025, with the way people search? You can’t afford to ignore it.

Let’s Talk Numbers (The Real Kind)

According to data from Birdeye’s 2023 report on Google Business Profiles, verified GBPs receive:

• Over 1,000 monthly views on average
• More than 200 monthly actions (clicks, calls, direction requests)
• And 48% of those actions lead directly to website visits

Meanwhile, BrightLocal’s 2024 Consumer Review Survey showed that:

• 98% of people read online reviews for local businesses
• 64% of consumers use Google Business Profiles as their go-to source before deciding to visit or buy

And here’s the kicker:
To get the same reach and customer engagement through paid ads? You’d need to spend $750–$2,000 per month—either on Google Ads, social media campaigns, or local SEO services.

Yep. You read that right.

So… Why Would You Pay $199/Month for It?

Because most businesses don’t have the time—or desire—to keep their GBP up to date. Google rewards activity: fresh posts, current photos, accurate hours, updated services, customer reviews, and consistent engagement.

And if you’re not doing that? You’re getting buried under businesses that are.

For $199/month, here’s what I handle for you:

• Regular keyword-rich updates and photo uploads
• Service and contact info management
• Review monitoring and insights
• Strategic tweaks that help you rank higher and show up when customers are searching

Is It Worth It?

If you’re the kind of business that wants to show up in front of people who are already looking for what you offer—without dropping a fortune on ads or worrying about learning the Google algorithm—then yes, it’s worth every penny.

Think of it like this:
For less than $7 a day, you’re investing in one of the few marketing tools that consistently delivers results without needing a big budget or constant babysitting.

Want to know how your current profile is performing—or what it’s missing?
Reach out and I’ll take a look. No pressure, just straight talk and practical advice.

👉 Learn more about my Google Business Profile optimization service here.

Let’s make sure your business is showing up where it counts.

Thanks for reading! 😊

Christa