Email Marketing

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The Basics of Creating a Digital Marketing Roadmap for Your Small Business

Creating a digital marketing strategy for your small business isn’t just about posting on social media or sending emails. It’s drawing out a roadmap that aligns your business goals with the digital landscape. In this blog post we explore the steps involved in creating a customized strategy for your small business, ensuring each digital action propels you toward success.

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Explore Marketing’s Power Trio: Opt-In Pages, Landing Pages, and Lead Magnets. What is the Difference?

In the labyrinth of online marketing, three terms often whirl around, easily confusing us entrepreneurs: Opt-In Pages, Landing Pages, and Lead Magnets. If you’re scratching your head, like I did, wondering what sets them apart and how they can be used to help your small business, fear not! I’ve done some research so we can unravel these mysteries and discover how to use them to our best advantage.