small business email marketing

clearing-up-the-confusion-between-optin-pages-lead-magnets-and-landing-pages

Explore Marketing’s Power Trio: Opt-In Pages, Landing Pages, and Lead Magnets. What is the Difference?

In the labyrinth of online marketing, three terms often whirl around, easily confusing us entrepreneurs: Opt-In Pages, Landing Pages, and Lead Magnets. If you’re scratching your head, like I did, wondering what sets them apart and how they can be used to help your small business, fear not! I’ve done some research so we can unravel these mysteries and discover how to use them to our best advantage.