Christa Scheffer

How to Avoid Cringe Content and Hire a Marketer Who Actually Gets You

If you’ve ever read something a marketer wrote for your business and thought,“I would never say that,”or“This doesn’t even sound like me,”you’re definitely not the only one. A lot of small business owners hire digital marketing help and end up with content that feels robotic, off-brand, or just… plain off. And that’s not only frustrating […]

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The Most Underrated Marketing Tool in 2025 (And What It’s Really Worth)

You know that little box that pops up when you Google a business name?That’s your Google Business Profile (GBP)—and it might just be doing more for your business than your website, your social media, and your paid ads combined. When it’s set up properly and kept active, your GBP becomes a powerful, always-on marketing asset

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